Client Background: Sony is one of the largest corporations in the world, selling a wide variety of high quality electrical products.

Objective: To encourage customers to purchase Sony CD-R recordable disks by raising the perceived value of the product.

How it works: We licensed the Supreme Snowboarding PC game, replicated the title and distributed it directly to Sony where it was bundled with Sony CD-R recordable disks.

Client Benefits: Our client saw a significant increase in sales for our bundled Sony CD-R disks and Supreme Snowboarding game. This bundled product also helped raise the perceived value of the product, gained invaluable marketing data and creating customer loyalty.

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