Client Background: Founded in 1985, ATI Technologies Inc. is a world leader in the supply of graphics, video and multimedia products for desktop, workstation and notebook PCs, digital televisions, cell phones and game consoles.

Objective: To demonstrate the latest technology of leading graphic cards, through bundling with the latest Tomb Raider PC CD-ROM title, taking advantage of the global Lara Croft brand.

How it works: Softpoint worked closely with ATI Sapphire to produce a graphics card and tomb raider bundle package. This bundled PC title greatly added to the perceived value of the Sapphire graphics card, gave an extra incentive for potential consumers and demonstrated the overall quality of the graphics card.

Client Benefits: ATI Sapphire saw a significant increase in product sales and benefited from stronger market positioning.

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